Meet the Team
To give a sort of "behind-the-scenes" look at our team, I've started posting team member introductions to the page every week and copying them over to our Facebook page. This provides a way for the audience to feel more connected to the individual players on the team; furthermore, it gives the players a slight esteem boost when they see that they can still stand out on a team of 20.
Game Updates
The rest of my posts are all about the games. I know even high school kids can have a tight schedule so I post as often as I can about our upcoming games as a reminder for those who want to come to them but need to find the time.